The Badass Texas Boost In stock August 2nd

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Our Big Swede BBQ Badass Texas Boost will be in stock and available for order on August 2nd.
We are very excited about our fifth rub, because we love the versatility of the flavors. The rub is a classic Central Texas SPG Blend (Salt, Pepper, Garlic) but with some secret ingredients that we think you will love.

The flavors of Central Texas are what made us fall in love with BBQ in the first place. There is something very pure about the simplicity of this style of BBQ.  

If you’ve heard about the German and Czech butchers who started Texas barbecue, that’s the story of Central Texas barbecue. Meat markets in towns like Lockhart, Luling, Taylor, Elgin, and Bastrop sold meat from whole beef carcasses. In the days before refrigeration, they needed something to do with the meat that didn’t sell. They could either smoke the whole muscles to prolong their sellable life, or they could grind the meat and stuff it into casings for smoked sausage. 

Barbecue here is done in offset smokers fueled with oak, usually post oak. It’s a wood prevalent in the region. Meat seasoned simply with salt, black pepper, and sometimes other spices is laid within a smoker chamber, and the fire is built in a firebox to the side. Then you let it go low and slow until the tough meat break down and flavor heaven appear.

We wanted to create a rub that is loaded with those Central Texas BBQ style flavors, so we packed the rub with tellicherry black pepper, sea salt, garlic and a few secret ingredients that we cant tell you about. Maybe except that one is Beef Stock because we wanted to have  maximum beef flavor. We also created a unique label where our Mascot, Hogvar the Viking, instead of the his traditional viking gear now wears the outfit of a cowpoke.

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