 Unfortunately our highly anticipated Big Swede BBQ Badass Texas Boost will be delayed a couple of weeks due to two production issues. The first issue was the labels - the wood background which should be light brown/beige came back dark gray/green from our printers. Tabco has recognized the issue and will be reprinting all the labels.
The second issue is some unexpected caking in the fill-test. We received 50 bottles from our awesome manufacturer Old World Spices and Seasonings and in all of these we could notice severe caking. The caking does not affect the taste or the flavor of the rub in any ways but we only want to put out a high-quality product. Production is therefor delayed until we have identified the root cause of the issue. We will keep all our #badassboosters updated with a new delivery date.
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 Alfresco Open Air Culinary Systems is based in Southern California, and all their products are made and manufactured in the U.S.A. using the finest grade materials. Throughout the years, Alfresco has set the standard for innovation in the outdoor kitchen appliance market. No other manufacturer can lay claim to more industry firsts and exclusive products than Alfresco.
We are therefor very happy to announce a new collaboration together with Alfresco Grills. Together with Matt Haines of Fusion Marketing and Kenneth Hoffman of Hoffman Film, we spent two days in Utah shooting How-to videos for Alfresco grills. We worked closely with Matt to design a good script that would help new owners quickly get up to speed on their products while at the same time highlighting the amazing cooking ability of their outdoor cooking equipment and sharing some great tips and tricks. We then spent two very intense days at beautiful location in Salt Lake City with a great Alfresco setup. The first day we focused on the intros, outros and all the voice-over and on the second day we shifted focus to shooting the food, the close-ups, and the b-roll footage. In total we covered the following features:
We would like to thank Alfresco Grills and Matt Haines for the opportunity. We had a ton of fun and learnt so much about the work going into the making of a project like this. 
 Our Big Swede BBQ Badass Texas Boost will be in stock and available for order on August 2nd. We are very excited about our fifth rub, because we love the versatility of the flavors. The rub is a classic Central Texas SPG Blend (Salt, Pepper, Garlic) but with some secret ingredients that we think you will love. The flavors of Central Texas are what made us fall in love with BBQ in the first place. There is something very pure about the simplicity of this style of BBQ. If you’ve heard about the German and Czech butchers who started Texas barbecue, that’s the story of Central Texas barbecue. Meat markets in towns like Lockhart, Luling, Taylor, Elgin, and Bastrop sold meat from whole beef carcasses. In the days before refrigeration, they needed something to do with the meat that didn’t sell. They could either smoke the whole muscles to prolong their sellable life, or they could grind the meat and stuff it into casings for smoked sausage. Barbecue here is done in offset smokers fueled with oak, usually post oak. It’s a wood prevalent in the region. Meat seasoned simply with salt, black pepper, and sometimes other spices is laid within a smoker chamber, and the fire is built in a firebox to the side. Then you let it go low and slow until the tough meat break down and flavor heaven appear. We wanted to create a rub that is loaded with those Central Texas BBQ style flavors, so we packed the rub with tellicherry black pepper, sea salt, garlic and a few secret ingredients that we cant tell you about. Maybe except that one is Beef Stock because we wanted to have maximum beef flavor. We also created a unique label where our Mascot, Hogvar the Viking, instead of the his traditional viking gear now wears the outfit of a cowpoke.
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