First Look - Badass Bird Boost label

The release of the Big Swede BBQ Badass Bird Boost is only a few weeks away but we wanted to share the new label design. It has a different background color to differentiate it from the Beef Boost and the Viking is skewering chicken drumsticks instead of steaks. We also have a different font for the boost. In addition, we will be adding a ribbon on all our future labels to celebrate the BBQ rubs awards we have received during the year. Stay tuned for more news about the launch date.