Big Swede BBQ Badass Beef Boost is a bold and flavorful beef rub. It has big flavors that marry perfectly with juicy, bold cuts of meat like ribeyes, porterhouses, strip loins, beef brisket, burgers, and beef ribs. The rub is perfectly balanced with a sweet/heat/savory/salty flavor profile with hints of garlic, paprika, and succulent beef flavors. This is a serious competition grade rub that will lift your beef to the next level. It is mixed using the finest ingredients available for a rich and unique flavor.